Secrets of Advertising

June 21, 2017

When I first got into the online advertising business, I was looking for the magical combination that would put my website into the top search engine rankings, catapult me to the forefront of the minds or individuals looking to buy my product, and generally make me rich beyond my wildest dreams!

After succeeding in the business for this long, I’m able to look back on my old self with this kind of thinking and shake my head.

If you’re reading this article and you’ve come this far, you’re probably looking for the magic answer yourself. You’ve probably read a few dozen or a few hundred articles just like this about pay-per-click advertising, maximizing return on investment, keyword stuffing, black-hat SEO tactics, text-link banner exchanges, and the list goes on.

Well, I’m here to tell you that I have the one be all end all answer and I’m sharing it with the world!

The truth is that there is no magic secret to online advertising. No one method will generate the largest amount of income/exposure for every website or business imaginable – it’s all a matter of trial and error, time and talent.

That’s a pretty weak answer, I know. It would have been much cooler for me to tell you that buying tiny classified ads in your local paper was the key to success and riches. Well, I’m sorry. For the few of you that have been down this road before and are starting to get it, you’ll hear a ring of truth in my words. The sooner you stop looking for a quick fix to make your message stick, the better.

For what it’s worth, these are my thoughts.

1) The internet has only been alive for a few short years, and in that time it has changed dramatically many times over. Remember in 1995 when everyone first discovered the cool little animated envelope.gif that you would click on to send them email? Where was your online bill-pay, instant messaging, and dynamically generated page content then? And only a few short years later you can see how far we’ve come and use that as a measure for how far we can go.

The point is that the internet, like other forms of media, is a rapidly evolving monster. What works for online advertisers today might be completely ineffectual only a few months from now. That’s why the best advertisers are constantly researching and creating their own unique marketing strategies. The trick is to find out what works for you, and to make sure that you revisit it from time to time to tune it up as the market changes.

2) You Have to Spend Money to Make Money. It’s a tired line, but it’s that way because everyone says it. Don’t be afraid to add fuel to your advertising fire and take it to another level. Try investing (note that I said investing and not spending) five, ten, or fifty thousand dollars in advertising. If you don’t jump out a window the first time you do it, you may walk away with a big smile and a little pocket money!

The hard part about investing a big chunk of money is coming up with it in the first place. If you already have $50,000 laying around for advertising and are just looking for a place to put it, give me a call. If you’re not that lucky, try looking at the Small Business Administration for ideas on how to get a small business loan.

If you don’t want to go farther than your mailbox, examine some of those credit checks your bank keeps sending you in the mail. A lot of people take advantage of their fairly reasonable interest rates to fund projects.

3) Presentation is Key. You’ll find that excellent writing skills and good marketing go hand in hand. As you improve on one, the other is bound to follow. Knowing how to write, and how to write well will give you an extraordinary advantage of the majority of individuals vying for your customers’ attention. I don’t know about you, but I get a lot of spam for people wanting to sell me their cheap items.

Needless to say, I have never purchased anything from them and most likely, neither have you. If you have, please drop me a line and let me know how it worked out. I’m always wondering how many of those are a scam.

The emails and circulars that I do purchase from come from GoDaddy, buy.com, Google and a host of other professional companies that take a few minutes to earn my trust with good punctuation, grammar, and quality content.

If you don’t have a talent for writing (and you know who you are) you have two choices:

Get better – easier said than done. Like most things, writing is one part talent and nine parts hard work. Take some classes, do peer editing suggestions, or send it to me look over (first ten-thousand submissions only).

Or, get someone else to do it – leaving more time for you at the helm. I like this option not only because it’s a time saver for me, but also because the work generally comes out better than anything I could have done. This article is an excellent example. I provided a detailed outline, some good anecdotes, and the strategies above and the copywriters at danifer.com did the rest. I made a deal with them to write the article for $149 and we share the syndication rights. Not bad for half an hour’s work.

If you can’t afford to hire a pro, be courteous to yourself and your audience by simply re-reading your work, running a spell check, and letting your wife/husband/friend/co-worker look it over. You’d be surprised at how many things invisible to you will stand out to a fresh set of eyes.

OK. That’s all I’ve got for now. Please remember though that how far you go is up to you. There is no substitute for your own work and effort in succeeding in this business.

Good Luck!

Start Your Own Internet Online Marketing Advertising Business

June 21, 2017

If you are giving any thought to starting your own Internet Online marketing advertising business now may be a great time to get into this lucrative field. More and more people are feeling comfortable using the Internet to manage their daily lives. Everything from Online banking to purchasing prescriptions for your pet can be done through the Internet easier and cheaper than traditional means. This means there are some wonderful opportunities for Online marketing businesses to tap into. The fact is it is one of the easiest as well as least expensive businesses you can start. Here are a few things to consider.

The Value of a Internet Online Marketing Advertising Business
First and most importantly there is a huge customer base Online. People are going to the Internet looking for solutions and they are willing to pay for those solutions. Transactions are being made every second. We might have a tendency to think it’s limited to the U.S. But don’t forget you can attract customers worldwide depending on the type of product you are promoting. In saying that there are 10,000′s of products and services for you to choose from using your Internet Online marketing advertising business. Chances are very good that you will find something to promote that you are really passionate about.

Short Learning Curve – Minimal Investment
I would say on average it takes 3 to 6 months to get a handle on this business.You do not need a lot of computer knowledge, if you can surf the web you have enough to get started. If you are good with the computer you will be able to really speed up the learning process and earn money quicker. The cost for learning amounts to less than $1 a day over a 3 to 6 months time frame.

If you decide to use article marketing as the main tool running your Internet Online marketing advertising business there is very little expense and overhead. The cost is associated with your time researching and writing as opposed to PPC which requires a lot less time but more cash out of pocket.

Are You Wired For This Business?
This is a wonderful business if you enjoy spending a lot of time on the computer, you don’t mind working alone and you have the ability to push yourself when no one is standing there telling you what to do. Also it is very important to stay on task and take action each day. People fail because they do not see instant results. This is a business not a “secret money making formula.” You must work if you want to start your own Internet Online marketing advertising business.

Simply Get Started
It really is pretty easy to get up and running in this business. Software does most of the work as far as website development goes. What you will need to learn is how to get you sites ranked on the first page of a search engine and how to drive traffic to your sites. There are various methods and techniques used to accomplish this in order to start your own Internet Online marketing advertising business.